LUSH, the original bath bomb brand, is known for its colorful stores and cruelty-free products. But after stepping away from social media mid-COVID, LUSH lost touch with its Millennial and Gen Z audience\u2014always connected and often stressed. <\/p>\n\n\n\n
The “Wash Away with LUSH” campaign uses vibrant posters and billboards to promote relaxation and stress relief, bringing LUSH’s magic back into everyday life.<\/p>\n\n\n\n
Challenge<\/strong>: Remind the audience of the positive impact LUSH can bring to their lives. LUSH, the original bath bomb brand, is known for its colorful stores and cruelty-free products. But after stepping away from social media mid-COVID, LUSH lost touch with its Millennial and Gen Z audience\u2014always connected and often stressed. The “Wash Away with LUSH” campaign uses vibrant posters and billboards to promote relaxation and stress relief, bringing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[],"portfolio-tag":[],"class_list":["post-1873","portfolio-item","type-portfolio-item","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/portfolio-item\/1873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1873"}],"wp:attachment":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1873"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-category&post=1873"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tag&post=1873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Human Insight<\/strong>: People, especially women, turn to bathrooms for quiet moments of self-care when they need to unwind.
Big Idea<\/strong>: LUSH is here for you.<\/p>\n","protected":false},"excerpt":{"rendered":"