{"id":2511,"date":"2024-11-27T11:36:36","date_gmt":"2024-11-27T11:36:36","guid":{"rendered":"https:\/\/nandikakashyap.com\/?post_type=portfolio-item&#038;p=2511"},"modified":"2025-11-11T21:49:28","modified_gmt":"2025-11-11T21:49:28","slug":"the-smear-campaign","status":"publish","type":"portfolio-item","link":"https:\/\/nandikakashyap.com\/?portfolio-item=the-smear-campaign","title":{"rendered":"The Smear Campaign"},"content":{"rendered":"\n<p><strong>A B2B email marketing campaign targeting restaurant owners.<\/strong><\/p>\n\n\n\n<p>We repositioned Philly cream cheese as a must-have for professional kitchens, using stats to prove it\u2019s the customer favorite. Showcasing its versatility across cuisines, our message was clear:\u00a0<em>It\u2019s clear from the smear\u2014it&#8217;s Philly.<\/em> The campaign makes the iconic smear the hero of every menu through social media, print, personalized sample packages, and guerrilla marketing.<\/p>\n\n\n\n<p><strong>Challenge:<\/strong>&nbsp;Philadelphia isn\u2019t top-of-mind for restaurant owners, despite its popularity.<br><strong>Human Insight:<\/strong>&nbsp;People. Love. Philly.<br><strong>Big Idea:<\/strong>&nbsp;Philadelphia sets the quality standard customers crave.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A B2B email marketing campaign targeting restaurant owners. We repositioned Philly cream cheese as a must-have for professional kitchens, using stats to prove it\u2019s the customer favorite. Showcasing its versatility across cuisines, our message was clear:\u00a0It\u2019s clear from the smear\u2014it&#8217;s Philly. The campaign makes the iconic smear the hero of every menu through social media, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio-category":[],"portfolio-tag":[],"class_list":["post-2511","portfolio-item","type-portfolio-item","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/portfolio-item\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/portfolio-item"}],"about":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio-item"}],"author":[{"embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2511"}],"wp:attachment":[{"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2511"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-category&post=2511"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/nandikakashyap.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tag&post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}