The M.A.D. Perspective

Gen Z and Adobe have one thing in common: they’re both misunderstood. This campaign is about showing different perspectives and seeing them in a new light.

Challenge: Make Adobe relevant to Gen Z creatives.
Human Insight: Gen Z is often misunderstood.
Big Idea: A generation that “Makes A Difference”—Gen M.A.D.

(This campaign is a submission for the D&AD New Blood 2024 Student competition)