Reuse the Reusables (or Donate)

Picture this: you’re at checkout, groceries piled high, and realize—your reusable bags are still at home. Sound familiar?

This campaign tackles the frustration of forgotten bags, encouraging shoppers to break the cycle. Whether by remembering to bring their own or donating extras to the Reusable Bag Library at Salvation Army Thrift Stores, everyone can join the mission.

Challenge: Remind people to bring their reusable bags when shopping.
Human Insight: Reusable bags always seem to be forgotten where they’re stored.
Big Idea: The horrors of forgetting your reusable bags.