Wash Away with LUSH

LUSH, the original bath bomb brand, is known for its colorful stores and cruelty-free products. But after stepping away from social media mid-COVID, LUSH lost touch with its Millennial and Gen Z audience—always connected and often stressed.

The “Wash Away with LUSH” campaign uses vibrant posters and billboards to promote relaxation and stress relief, bringing LUSH’s magic back into everyday life.

Challenge: Remind the audience of the positive impact LUSH can bring to their lives.
Human Insight: People, especially women, turn to bathrooms for quiet moments of self-care when they need to unwind.
Big Idea: LUSH is here for you.