Carry Your Bookshelf
What happens with Kindle Unlimited? Your entire library goes wherever you do.
This ad speaks to Gen X and Boomers, highlighting the convenience of carrying your books without the space hassle. Featured in The New Yorker.
Challenge: Create an ad with no words.
Human Insight: Avid readers struggle with space.
Big Idea: Carry your bookshelf with you.
Amazon Kindle
Nandika Kashyap
October 1, 2024