Carry Your Bookshelf

For readers who hate choosing just a few books on the go, Kindle Colorsoft’s 7-inch design lets you carry your whole library anywhere. No tough decisions. No heavy bags.

Just every story, always with you.

Challenge: Make Amazon Kindle Colorsoft, the choice of e-reader for book lovers!
Human Insight: Avid readers struggle with choosing.
Big Idea: Carry your bookshelf with you.