Carry Your Bookshelf

What happens with Kindle Unlimited? Your entire library goes wherever you do.

This ad speaks to Gen X and Boomers, highlighting the convenience of carrying your books without the space hassle. Featured in The New Yorker.

Challenge: Create an ad with no words.
Human Insight: Avid readers struggle with space.
Big Idea: Carry your bookshelf with you.

Client

Amazon Kindle

Art Director

Nandika Kashyap

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